 Using natural mascara for sensitive eyes...Can be a great way to protect your lashes and keep them looking stunningly beautiful! For many women, their eyes are the focal point of the face, and they want to make sure that it stays that way. Even with Covid-19 and face masks! There are many different kinds of mascara out there which can be harmful to the eyes. Be careful and look at the ingredients carefully! Many companies use ingredients where laws are have not been regulated in the beauty industry since 1938 (waay before most us were born!) Root Minerals is pushing the boundaries using innovative formulations that are plant based, chemical free and toxin free! Common Preservatives Common preservatives like parabens are the culprit behind your mascara irritating your eyes and causing them to get itchy and watery. Affecting your hormones is also another pressing issue. Please be extra careful when searching for mascara to make an informed decision before purchasing. Identify ingredients and which country it comes from, which regulatory board and industry standards are adhered to. (FDA and EU regulations are the main industry regulators. The European Union generally seem a lot more strict). Our high quality natural mascara is cruelty free and vegan certified. The unique formulation will instantly add volume, length and intensify your eyes. Developed to be quick drying, sweat and waterproof combined with unbeatable staying power, your lashes will look stunning every day all day! Dangerous or Unsafe Ingredients Unsafe ingredients to look out for are: Propylene Glycol (E1520), Aluminium Powder, Coal Tar Dyes (sometimes listed as Phenylenediamine or Aminphenol), Retinyl Acetate (which is actually banned in Canada!), BHA (Butylated Hydroxyanisole) and BHT (Butylated Hydroxytoluene), Yellow carnauba wax, Formaldehyde, Microbeads (to add the volume effect) Wow, a chemistry lesson or some may even say a foreign language! We pride ourselves on using only the highest quality raw ingredients which are sourced ethically. Working closely with the Vegan Society we have proudly held the certification every year right from day one! Root Minerals Gives YOU Confidence Choosing Root Minerals gives you confidence knowing your safety is paramount to us. It is not easy adhering to the strictest industry standards, but it is totally worth it! Root Minerals is compliant with EU Cosmetic Safety Directive (76/768/EEC) & the new EU Safety Directive of 1223/2009 which has taken effect as of July 2013. Mascara for sensitive eyes can be found in many different places, including pharmacies, salons, clinics, makeup shops, endless beauty counters and not forgetting online. If you are looking for the best mascara for sensitive eyes you may need to try various brands before finding one that works for you. Root Minerals IntensifEye Me natural mascara is designed specifically for people with sensitive eyes. So you don't have to look very far! Our Natural Mascara Ingredients Are Perfect For Sensitive Eyes The ingredients contained in our mascara are meant for your eyelashes and pretty much hair! Men and women can even use our natural mascara to cover up those stray white or grey hairs. Especially the beard, unless you love the George Clooney or silver fox look! It helps as the natural mascara is quick drying, sweat and waterproof. They are non toxic, gentle and in no way dangerous for your eyes. In fact, they actually provide nourishment! Mascara that is made specifically for sensitive eyes can help reduce the risk of developing eye allergies or eye disorders, since most are made with special ingredients that will help to reduce the amount of irritation caused by typical mascara. Root Minerals natural mascara is cruelty free and vegan certified containing organically infused fruit oils and plant based waxes. Oryza satvia bran oil and Olea europaea fruit oil just to name a few! If you have sensitive eyes or an eye disorder, it is best to avoid normal mascara. Instead, you should be searching for a product that is specifically meant for this purpose. However, with all these confusing and long botanical names it can be a minefield! We will do another blog on "Ingredients To Avoid" in your foundation, lipstick, eyeshadow and in general cosmetics. You may find that natural mascara for sensitive eyes can be just what you need to help calm irritations and keep your eyes looking as beautiful as possible. Having sensitive eyes, you may be pleasantly surprised to see how well our natural mascara for sensitive eyes works. The feedback has been amazing! Check out our 5 star reviews online (Google us...we're a big deal...lol!) or by clicking the image of the mascara at the bottom of this blog! Did you know mascara is one of the top beauty products used? I mean, who doesn't love having a set of long, thick and volumised lashes? Even if you wear no or minimal makeup, Root Minerals natural vegan and cruelty free mascara is a go to for anyone! Just a simple touch will make your eyes appear brighter, radiant and much more stunning. With the right natural mascara, you really can change the world!Can you benefit from natural mascara and really make a difference? If you don't have sensitive eyes you can still change the world! At Root Minerals we are on a mission to create a kinder world through our high quality vegan range! Every purchase helps towards our goal of ending animal abuse and testing... So if you can....please support. Buying anything from the Root Minerals range will massively support "IntensifEYE ME" natural mascara will give you that great feeling to know you're making a personal difference in the fight against animal cruelty. Our mascara will not only just keep your eyes looking dazzling, fresh and keeping those white and grey hairs at bay! As we mentioned, Root Minerals are a vegan certified and cruelty free professional makeup brand who stand for making the world a better and kinder place! It's a total win-win! Always look for brands that are ethical, add value and make a deeper meaningful impact on the world! Vote with your pocket and support local and small businesses :) For the brave, the bold, the kind and creative For the makeup lover of the future For the people who stand against animal cruelty WE ARE ROOT MINERALS Jay Bharj(Founder)   
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