HI I'M JAY

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This is one of my proudest moments with my beautiful wife, my love & inspiration behind why I create makeup!

Read more about our story

We are 100% vegan & cruelty free

We care for your skin & the planet

Our inspiration is love!

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OUR BEST LOVED PRODUCTS

"IntensifEYE Me" Natural Mascara

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Moisture Infusion Lipstick

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Organic Eyeliner for Sensitive Eyes

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Velvet Touch Foundation

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SAMPLES High Pigment Mineral Eyeshadow

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Loyalty Plan

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​Join the Root Minerals community for exclusive news & offers

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THIS SEASONS MUST HAVES

"IntensifEYE Me" Natural Mascara

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Moisture Infusion Lipstick

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High Pigment Mineral Eyeshadow

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Organic Eyeliner for Sensitive Eyes

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Want to experience the range? We have samples so you can find your perfect match and explore RISK FREE!
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TRY BEFORE YOU BUY!

​Let's help find your perfect match!

HELP FIND MY UNDERTONE! Click HERE

SAMPLES High Pigment Mineral Eyeshadow

£5.00

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HELP find my undertone

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I KNOW MY UNDERTONE! Order below!

SAMPLES Cool Undertone Velvet Touch Foundation

£5.00

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SAMPLES Neutral Undertone Velvet Touch Foundation

£5.00

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SAMPLES Olive Undertone Velvet Touch Foundation

£5.00

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SAMPLES Warm Undertone Velvet Touch Foundation

£5.00

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