---

​Makeup for ALL skin types and styles!

---

​We're on a mission to inspire, educate and help create a kinder world! 

...MAKE A SWAP...
...MAKE A DIFFERENCE...

---

HI... ​I'M JAY!

A beautiful moment with my wife Amy, the love and inspiration behind why I create makeup!

Read more about our story

We are 100% Vegan & Cruelty free

We care for your skin & the planet

Our inspiration is love!

---

OUR BEST LOVED PRODUCTS

Organic Eyeliner for Sensitive Eyes (BROWN)

Shop

Organic Eyeliner for Sensitive Eyes

Shop

"IntensifEYE Me" Natural Mascara

Shop

High Pigment Eyeshadow

Shop

Moisture Infusion Lipstick

Only a few left!

Shop

Velvet Touch Foundation

Shop

​Join the Root Minerals community for exclusive news, offers and updates!

Join today

---

Want to experience the range? We have samples so you can find your perfect match and explore RISK FREE!
​​

TRY BEFORE YOU BUY!

​Let's help find your perfect match!

HELP ME FIND MY UNDERTONE! Click HERE

Explore over 50+ Super Pigments!

---

I KNOW MY UNDERTONE!
(or looking for my tanned shade)

​Select below

SAMPLES Cool Undertone Velvet Touch Foundation

Shop

SAMPLES Neutral Undertone Velvet Touch Foundation

Shop

SAMPLES Olive Undertone Velvet Touch Foundation

Shop

SAMPLES Warm Undertone Velvet Touch Foundation

Shop

---

Loyalty Club

Shop

Trade Account

Shop

Pro Makeup Artist

Shop

---

follow us on instagram @rootminerals

---

DISCOVER A WORLD OF SUPER PIGMENTS LIKE NO OTHER!