HI I'M JAY

---

This is one of my proudest moments with my beautiful wife, my love & inspiration behind why I create makeup!

Read more about our story

We are 100% vegan & cruelty free

We care for your skin & the planet

Our inspiration is love!

OUR BEST LOVED PRODUCTS

"IntensifEYE Me" Natural Mascara

Shop

Moisture Infusion Lipstick

Shop

Organic Eyeliner for Sensitive Eyes

Shop

Velvet Touch Foundation

Shop

SAMPLES High Pigment Mineral Eyeshadow

Shop

Loyalty Plan

Shop

​Join the Root Minerals community for exclusive news & offers

Join today

THIS SEASONS MUST HAVES

"IntensifEYE Me" Natural Mascara

Shop

Moisture Infusion Lipstick

Shop

High Pigment Mineral Eyeshadow

Shop

Organic Eyeliner for Sensitive Eyes

Shop

Want to experience the range? We have samples so you can find your perfect match and explore RISK FREE!
​​

TRY BEFORE YOU BUY!

​Let's help find your perfect match!

HELP FIND MY UNDERTONE! Click HERE

SAMPLES High Pigment Mineral Eyeshadow

£5.00

Shop

HELP find my undertone

I KNOW MY UNDERTONE! Order below!

SAMPLES Cool Undertone Velvet Touch Foundation

£5.00

Shop

SAMPLES Neutral Undertone Velvet Touch Foundation

£5.00

Shop

SAMPLES Olive Undertone Velvet Touch Foundation

£5.00

Shop

SAMPLES Warm Undertone Velvet Touch Foundation

£5.00

Shop

follow us on instagram @rootminerals