Natural, Vegan Certified and Toxin Free makeup for All skin types!
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...MAKE A SWAP...
...MAKE A DIFFERENCE...

HI... ​I'M JAY!

A beautiful moment with my wife Amy, the love and inspiration behind why I create makeup!

Read more about our story

We are 100% Vegan & Cruelty free

We care for your skin & the planet

Our inspiration is love!

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OUR BEST LOVED PRODUCTS

"IntensifEYE Me" Natural Mascara

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High Pigment Eyeshadow

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Organic Eyeliner for Sensitive Eyes

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Organic Eyeliner for Sensitive Eyes (BROWN)

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Moisture Infusion Lipstick

Only a few left!

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Velvet Touch Foundation

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Want to experience the range? We have samples so you can find your perfect match and explore RISK FREE!
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TRY BEFORE YOU BUY!

​Let's help find your perfect match!

HELP ME FIND MY UNDERTONE! Click HERE

Explore over 50+ Super Pigments!

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I KNOW MY UNDERTONE!
(or looking for my tanned shade)

​Select below

SAMPLES Cool Undertone Velvet Touch Foundation

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SAMPLES Neutral Undertone Velvet Touch Foundation

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SAMPLES Olive Undertone Velvet Touch Foundation

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SAMPLES Warm Undertone Velvet Touch Foundation

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Loyalty Club

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Trade Account

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Pro Makeup Artist

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follow us on instagram @rootminerals

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DISCOVER A WORLD OF SUPER PIGMENTS LIKE NO OTHER!